Getty Images Unveils Generative AI Service for iStock

A Game Changer in Stock Media

Getty Images, a leading stock media company, recently announced a groundbreaking service at CES 2024, titled “Generative AI by iStock”. This service, leveraging advanced AI models, promises to revolutionize the stock photography and video landscape.

Generative AI by iStock, developed with Nvidia technology, uses Getty’s iStock libraries to create new, licensable images and artwork. This AI-driven service can generate and modify images, available in 75 languages, and integrates seamlessly with existing applications and plugins through an API. Remarkably, the service offers a bulk deal of $15 for 100 generated images, making it a cost-effective solution for various users.

A standout feature of this service is its design to avoid using copyrighted elements such as known products, people, and places. Grant Farhall, iStock’s chief product officer, emphasizes the goal to provide a worry-free experience for customers, ensuring no legal infringements in their creative process.

The service’s compatibility with multiple languages and APIs offers unprecedented accessibility and ease of integration with existing workflows, making it attractive for a wide range of users, from small businesses to large enterprises.

In a unique move, Getty offers $10,000 in legal coverage for every licensed visual generated by a customer. This policy could provide peace of mind amidst the growing copyright concerns surrounding AI-generated content.

The launch of Generative AI by iStock comes at a time when the copyright debate over AI is intensifying. AI models like DALL-E 3 have been criticized for regurgitating copyrighted content without explicit prompts. This concern is highlighted by AI critic Gary Marcus and visual effects artist Reid Southen, who note the lack of tools for infringement checks.

Impact on Users, Developers, and Investors

Users benefit from an efficient, legally safe, and affordable option for their creative needs. The ability to generate diverse content without legal worries can significantly enhance the creative process.

Developers gain access to a robust tool that can be integrated into various applications, potentially expanding the scope and utility of their software. The API support opens avenues for innovative uses of AI in image creation.

For investors, Generative AI by iStock represents a pioneering venture into AI-driven stock media. Its potential to set industry standards and attract a broad customer base makes it an attractive investment opportunity.

Things to look out for

1. Explore and Integrate: Businesses and creatives should explore this service to enhance their visual content. Integration with existing systems can streamline workflows and open new creative possibilities.

2. Stay Informed: Keep abreast of legal developments in AI and copyright law. Utilize the legal protections offered by services like Getty’s to mitigate risks.

3. Innovate and Experiment: Developers should leverage the API to create unique applications, pushing the boundaries of AI in image creation.

4. Consider Investment Opportunities: Investors should consider the long-term potential of AI in stock media. Companies like Getty are pioneering this space, offering promising investment prospects.

Generative AI by iStock by Getty Images marks a significant advancement in the world of stock media. It offers an amalgamation of creativity, legal safety, and technological innovation, poised to redefine the landscape of AI-generated content. As the field evolves, staying informed and adaptable will be key to harnessing the full potential of this exciting new service.

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