Paris Hilton and The Rise of the Metaverse: Sliving in a Digital Realm

In the world of ever-evolving digital experiences, the influence of celebrities, especially when paired with cutting-edge technology, becomes a potent force. Paris Hilton, the pioneering influencer, has set her sights on a mission: to revolutionize how brands perceive and engage with the metaverse.

While most remember Hilton for her catchphrase “that’s hot,” she’s now pushing to embed a new term into our lexicon — “sliving,” a playful fusion of “slaying” and “living.” But what does it mean in the context of today’s digital frontier?

Welcome to Slivingland

Enter Slivingland, Paris Hilton’s recently unveiled Roblox world, where her legacy of redefining media, fame, and branding in the age of the internet sees a new dawn. The glittering neon-lit cityscape, dotted with hues of pink and draped in an aura reminiscent of the 2000s, offers not just an exploration of Hilton’s many facets (from music to podcasts), but also invites brands to build their empires.

Slivingland isn’t just a nostalgic throwback to bedazzled flip phones or veloured tracksuits; it’s Hilton’s modern bridge, connecting brands to the burgeoning metaverse. In her words, it’s a “bridge for brands to come into the metaverse,” an unfamiliar territory for many.

The Vision of Slivingland

As the world witnessed the frenzied rise of NFT projects and the subsequent lull, the direction of Web3 was reshaped. Platforms like Roblox are now positioned as future social channels in marketing, as pointed out by Cynthia Miller, director of Web3 and metaverse at 11:11 media, Hilton’s media company. Here, users don’t just interact with a brand but immerse themselves in it.

Hilton’s media empire, 11:11 Media, curates Slivingland not only as a realm of entertainment but also as a space for commerce. Brands can buy real estate, customize buildings, hold events, and essentially tap into Roblox’s vibrant community of 66 million active users.

This integration promises not just visibility but also tangible commerce opportunities. In Hilton’s universe, brands aren’t transient visitors; they are active inhabitants.

The Web3 Enthusiast

Hilton’s tryst with Web3 isn’t a recent fascination. Dubbing herself the “Queen of the Metaverse,” she ventured into digital wearables as early as 2015 and began developing her metaverse realm, Paris World, in 2017. While technology then hadn’t quite caught up with her vision, today’s Slivingland reflects her evolving Web3 ambitions, emphasizing content ownership and personal cultural curation.

A look into her journey reveals more than just a celebrity riding the tech wave. With Hilton at the helm, 11:11 Media has collaborated with iconic brands like Levi’s and L’Oreal’s Urban Decay, drawing virtual audiences in the millions.

The Paris Effect

Beyond her ventures, Hilton’s narrative, especially in the metaverse, resonates with deeper cultural undercurrents. The early 2000s saw media’s harsh spotlight on female celebrities like Hilton, Britney Spears, and Lindsay Lohan. Slivingland and Hilton’s metaverse projects, in many ways, reflect her intent to reclaim her narrative, curate her presence, and underscore her influence on her terms.

Krystal Hauserman, CMO of 11:11 Media, sums it up aptly. The magic of Slivingland lies in Hilton’s zest to innovate alongside her fans. Imagine a world where you attend a listening party with Paris or participate in her music video — the metaverse is reshaping how media is consumed, and Hilton is at its forefront.

A Glimpse into the Future

Paris Hilton’s endeavors are more than just digital escapades; they underline a cultural shift towards decentralized virtual realms. Whether it’s trying to get “sliving” to catch on or building expansive metaverse worlds, one thing is clear: Paris Hilton remains a force in the nexus of media, technology, and branding.

As the digital horizon stretches further, it beckons with the promise of endless possibilities. In the words of Paris Hilton, it’s all about “sliving” and building, not just for herself but for every creative soul she can uplift with her platform.

As we witness the rise of Slivingland today, one can’t help but wonder: What’s next in the grand tapestry of the metaverse? Only time, and perhaps Paris Hilton, will tell.

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